Project Objectives
Design, selection and composition of suitable media music often pose a serious problem to media
producers. Therefore loops from royalty free music libraries are employed in many
cases, leading to stereotypical sound tracks which mostly miss the intended impact and tend to be poor in originality and recognition.

Hence, a central part of this research project deals with the question how algorithmic and generative composition methods from the field of experimental New Music can be transferred to the applied sector of media production.

Therefore, a software tool is going to be developed, which is meant to simplify selection and production of media music by an optimized user interface as well as (partially) automated composition without the need for profound musicologist know-how.

Funding
This project is funded by the Austrian Research Promotion Agency (FFG) under the COIN (Cooperation & Innovation) programme.